Coke Commercial Construction Worker

The spot became one of coca cola s most successful commercial campaigns which led to appearances successfully promoting diet.

Coke commercial construction worker.

The company introduced the diet coke break man to its advertising in 1994 featuring female office workers catching shirtless construction worker lucky vanous taking an 11 30am break but. Almost 20 years later diet coke. Now to the refreshing redo of the diet coke commercial of the 90s that introduced us to lucky the construction worker ogled by women in an office building. The clip of course is a cheeky throwback to 1994 s now iconic diet coke break commercial in which a group of businesswomen ogled a shirtless construction worker from an office window.

It s a formula the company repeated in later years too in 2014 coca cola tipped its hat to its lgbtq consumers with an ad that showed a pair of dads taking their daughter rollerskating. Lucky continued his studies at nyu and fordham university studying political science and history but soon found his academic career put on hold when he landed a role as a construction worker in a diet coke commercial.